Greenwashing – Green products that aren’t so green.

It’s a common problem for consumers now-a-days to be able to know which products are really “green”. Sure all of them might have some sort of sticker or catchy packaging to make you think that what your buying is “good” for the environment, but in reality nothing you buy is really good for the environment. According to a report by TerraChoice Environmental Marketing, “greenwashing is pervasive,” with the risk that “Well-intentioned consumers may be misled into purchases that do not deliver on their environmental promise.”

Read more: http://www.greenbiz.com/news/2007/11/19/most-green-marketing-claims-arent-true-says-new-report#ixzz1LDTo4gox

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